Hyundai Santa Cruz vs Ford Maverick: Which Truck is the Better Deal?

For the past century, the marketplace for pickup trucks has been dominated by domestic brands, most particularly Ford. The automotive industry is among the most competitive, and when a brand has been successful over several years, it’s only natural that a rivalry will develop. This is the case with the newest truck to threaten Ford’s domination considerably. The 2024 Hyundai Santa Cruz is set to go up against the 2024 Ford Maverick.

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Hyundai has proven to be one of the best manufacturers for the average consumer, offering exceptional quality at an affordable price while also leading the industry in warranty coverage. Today, we’re closely examining which truck is the better deal.

The first item that any prospective buyer examines is how much they can expect to pay. The starting MSRP establishes a ballpark of upfront costs and how much they can expect to pay in insurance premiums, as higher-priced vehicles tend to have more expensive policies. The Ford Maverick has a starting MSRP of $23,920. While this price is lower than the Santa Cruz’s MSRP of $26,900, Hyundai gives you much more in long-term care.

For starters, Hyundai covers the Santa Cruz's powertrain for an unprecedented period of ten years/100,000 miles. This is almost double Ford’s powertrain coverage, which only lasts for five years/60,000 miles. The most notable advantage of the Santa Cruz over the Maverick regarding value is offered through its complimentary maintenance. Hyundai performs routine servicing completely free of charge for the first three years/36,000 miles of ownership, whereas Ford doesn’t offer any coverage in this particular area.

Despite being a cornerstone of the automotive world for several decades, remarkably little has changed regarding the pickup truck's design. That is, until now. The Ford Maverick has a conventional design and one that’s been seen many times over. At the opposite end of the Spectrum, the Hyundai Santa Cruz offers a unique look that blends the aerodynamic shape of a sedan with a truck bed. Not only is the design of Hyundai’s pickup more pleasing to the eye, but it also provides a more engaging experience behind the wheel, complete with agile handling.

With exceptional warranty coverage and design that offers a fulfilling experience behind the wheel, the Santa Cruz is primed and ready to take the pickup truck world by storm. At Island Hyundai, you can test drive the Santa Cruz along with other new and used offerings that compose the Hyundai fleet. Come by today to experience the Santa Cruz for yourself. Visit our Staten Island dealership at 1590 Hylan Blvd.